Veteran licensing executive, Robert Marick, has announced he has launched M²G: Marick Management Group, which will focus on delivering product expansion strategies for global brands looking to scale their IP in creative ways. Marick, who most recently served as the head of MGM Consumer Products, will lead a team specializing in product innovation and creativity, strategy, business planning, brand management, entertainment licensing, marketing and sales and product category development.
M²G: Marick Management Group’s suite of services includes brand-building and support of business expansion across multiple lines of business, including consumer products, interactive games, licensing media and advertising and location-based entertainment. The company will tailor its services to clients’ needs and focus on their specific goals for scaling their brands.
“I’ve had the opportunity throughout my career, to work with a number of global companies, across multiple lines of business, on evolving their portfolio of IP in ways that connected with the cultural zeitgeist and introduced iconic properties to new generations of consumers,” says Marick, principal, M²G: Marick Management Group. “I’m looking forward to utilizing my experience in this new endeavor to help brands create imaginative and successful product strategies that will enable them to achieve their goals.”
Marick’s extensive expertise spans functions such as brand management, product development, marketing, sales, creative, finance and business development. In addition, he has collaborated with global partners in Asia, LATAM, Europe and the GCC. Marick has contributed significantly to Fortune 500 companies, including Amazon MGM Studios, Discovery, Disney, Fox Entertainment and Mattel.
To learn more about M²G: Marick Management Group, visit Marickmanagementgroup.com.
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